Mobile App Marketing: Challenges and Opportunities for Finance and Insurance Companies

Mobile apps provide meaningful benefits and opportunities for finance and insurance companies when it comes to attracting and retaining their customers. The growing number of consumers who download mobile apps is hard to ignore.

This report examines the critical role apps play in finance and insurance companies’ customer acquisition and retention strategies, and their positive impact on customer lifetime value.

Download the report to learn:

• Finance and insurance industry mobile app trends
• How mobile apps reduce costs
• How mobile apps are essential for engaging and retaining customers
• The importance of deep linking and attribution in strategic app investment
• Solutions to top app growth challenges faced by finance and insurance companies